Keith Kaplan

Keith Kaplan is redefining what’s possible for everyday investors and traders by making Wall Street-caliber software accessible to anyone – not just elite institutions and hedge funds. 

As a veteran software architect with more than 25 years of experience, Keith leads TradeSmith with a clear mission: to build intuitive, powerful investing tools that help people make smarter, more confident financial decisions. 

Today, over 134,000 users rely on TradeSmith tools to track more than $29 billion in portfolio assets – all with the goal of taking control of their finances and working toward true financial freedom.